Roofing social media content from your own jobs

Advertising is only as good as the material it is made of.

Every trade I work in is visual and almost none of them have usable photographs, because the person who could take them is busy doing the job. For a roofing company, this service turns your own jobs into social media content every month.

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8social posts a month, from your own jobs
2short vertical videos a month
2 minper job, what the photo protocol costs your crew

The social media content you get every month.

01

8 social posts

Before-and-after sets from your own jobs, cut for Instagram and Facebook. Not stock imagery of someone else’s roof.

02

2 short videos

Vertical, subtitled, 20–40 seconds. Real footage from a real job, edited for the platform.

03

Storm creative on standby

Held unpublished so the campaign has something to run the moment hail lands.

04

A photo protocol for your crew

One page: what to shoot, from where, before and after. Two minutes a job, and it is what makes the other three possible.

What this is not.

Out of scope is as clear as in scope.

  • Not a brand campaign, a logo, or a rebrand
  • Not daily posting. Cadence is deliberate; volume is not the point
  • Not written for other marketers, written for a homeowner in your area
  • Not an open-ended “we handle your social” retainer

Fixed deliverables, deliberately.

Content is where agencies drown, because “we handle your social” has no floor and no ceiling. So the scope is a list you can count. An unbounded obligation is one that eventually gets done badly.

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Content is the fourth thing, not the first.

Answering, then advertising, then content. Each one makes the next one pay off more.

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