Google Ads and Local Services Ads for roofers

Catch the people who already know they have a problem.

Somebody with water coming through a ceiling, a dead air conditioner or a broken tooth does not browse. They search, they call the first business that answers, and they book. I run Google Search and Local Services Ads for roofers and home-service contractors in Dallas–Fort Worth, and I measure them on those calls.

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60sminimum call length before a call counts as a conversion

#1Local Services Ads sit above every paid and organic result

4–8weeks before a new account settles

Google AdsSample view · representative numbersLast 30 days

204conversions

$47per conversion

-16%cost vs last month

Campaign	Clicks	CTR	Conv.	Cost/conv.
Roof repair · Search	486	9.8%	112 calls	$47
Storm response · LSA	–	–	58 calls	$63
HVAC tune-up · Search	231	11.2%	34 calls	$39

Conversions are calls over 60 seconds and qualified forms, not form fills.

What I manage in your Google Ads account.

Search campaigns

One topic per ad group, so keyword, ad and landing page all say the same thing. That is what drives Quality Score, and Quality Score is what makes you cheaper than the contractor outbidding you.

Local Services Ads

The Google Guaranteed block above everything else. Ranked by review volume and response speed rather than bid, which makes your answer rate a ranking factor.

Call tracking, not form tracking

Most accounts in this trade measure form fills only, so every job that came in by phone is missing from the report. Both call types are tracked as primary conversions, with a 60-second minimum.

Negative keywords, aggressively

Job seekers, students, DIY, parts buyers, other trades. The list is built before a dollar goes out, not after.

What it takes to work.

A real monthly budget on your own card, in your own account. Below a certain floor the algorithm never gets enough conversion data to learn, and you pay for an education nobody receives. I will tell you that floor before you spend anything.

Get in touch All services

Google Ads management: common questions

Whose name is the Google Ads account in?

Yours. The budget is charged by Google directly to your card, in an account you own. I never run ad spend through my own accounts, and the account stays with you.

How soon will I see results?

Measurement is on from day one, but a new account takes 4–8 weeks to settle. What counts as a conversion is a real call or a qualified form, not a click.

Is there a minimum ad budget?

Yes. Below a certain level the algorithm cannot collect enough conversion data to learn from, and you pay for training nobody receives. I tell you that floor before you spend anything.

Do you use Performance Max?

Not on a new account, before there is data to steer it. I start with Search campaigns limited to the area you actually serve.

Is there a long contract?

No. The first 90 days are month-to-month with no commitment, and either side can cancel with 30 days’ written notice.

Ads first, or answering first?

Usually answering. Ninety days of call data makes every campaign measurably better.

(469) 429-0231Live line, Grace answers

Answering service